Product Marketing Manager
Overview
Clearspring Technologies, the world's leading widget syndication platform, is seeking an experienced Product Marketing Manager to handle marketing and communications activities related to the company's core products, as well as to participate in several of our corporate marketing communications efforts. The Product Marketing Manager will share responsibility with Clearspring's Marketing Director and Product Team for the creation and implementation of outbound marketing messages, value propositions, product launch plans, feature/benefit descriptions, newsletters, sales collateral (data sheets and web copy) and other initiatives related to Clearspring products and services. Strong yet succinct writing is a top requirement. Experience with SEO/SEM is also a plus.
The ideal candidate will have a solid understanding of social networks, start pages, blogging environments and recent technologies that would likely be categorized as "Web 2.0." Proven outbound product marketing experience developing innovative and cost-effective marketing programs for technology products is mandatory. This is a high impact position which will help ensure Clearspring's industry leading widget platform and related products are successfully marketed to a broad range of key stakeholders and customers.
Primary Responsibilities
- Audience segmentation, targeting, value-based messaging, positioning and launch plan execution for all Clearspring product offerings
- Ability to recognize and differentiate value as required by specific products
- Co-develop strategies with internal stakeholders to grow the Clearspring client and user base
- Collaborate with Product Management and Marketing Communications to understand product roadmaps and proposed features, identify and articulate benefits and plan product launches that coincide with product release dates and/or best possible go-to-market timing
- Work with Product team, Marketing Director and Sales Management to ensure value-based product marketing messages are communicated and incorporated into Sales and Marketing materials, such as presentations, white papers, websites and other collateral.
- Work with the Developer Community Manager to ensure that messages are developed and communicated to the Clearspring technical community
- Establish and sustain relationships with technology analysts and deliver product-related messages to this important audience
- Collaborate with the Marketing Director, Community Manager, and other colleagues to coordinate conference participation, industry events, Webinars, demos and related activities
- Manage SEO/SEM plan with well-articulated ROI for each component
Required Skills/Experience
- Bachelors Degree in Marketing, Business, Journalism, Communications or other related field
- 3+ years of marketing experience in the technology field with at least one of the following; Web-based software as service, software platform, commercial Web products, Web 2.0 technologies
- Knowledge and interest in emerging Web trends and technologies
- Proven experience developing technology product launch plans and marketing materials
- Extraordinary writing skills
- Ability to travel up to 15% to related industry events
About Clearspring
This is a unique opportunity to join a leading Web 2.0 company in a position with exceptional growth potential. You'll work and learn with experienced colleagues in a fun, challenging, and hard-charging environment. Clearspring is growing and you'll grow with us; expanding your skills and experiences while helping to build a successful startup.
We're very excited about what we do here at Clearspring and here's why:
- What We Do — Our work has impact. We're building technology that is transforming the Web, used by high profile clients, seen by millions of people daily, and is flat out cool. We have the opportunity to do something truly special here, and everyone can sense it.
- How We Do It — Ours is a casual, yet fiercely focused environment. Clearspring is a high-energy, problem solving, "happy ecosystem" of talented people who are always improving, never settling, working hard, and having a blast along the way.
- Who We Are — Clearspringers are smart, talented, and dynamic. Our team includes engineers, artists, parents, musicians... and hockey goalies. The passion, teamwork, and absolute commitment of our team make Clearspring a great place to work.