WEB WIDGETS MEET MOBILE VIDEO AS CLEARSPRING AND TRANSPERA JOIN FORCES
New partnership broadens the mobile video market by leveraging online widgets
Santa Monica, CA - Sept. 24, 2008 — Transpera, providers of the first comprehensive solution to monetize Web video on mobile phones, today announced a significant partnership with Clearspring Technologies, the leading widget network, to further integrate its mobile video service offerings by way of online widgets. The deal includes implementation of Clearspring's online widget technology, featuring the "Send-to-Mobile" capability powered by Transpera, where a user can send a video to a mobile phone from a widget.
Widgets are movable, sharable mini-applications used by consumers to craft custom online experiences. Audiences can create widgets of their favorite video content, for example, and post it to their web page, start page, blog or social networking profiles on Facebook or MySpace, for easy access and interaction with the content of their choice on a daily basis.
Clearspring, who distributes and manages widget capabilities for a vast number of premium content sites, will now integrate its mobile offering with Transpera's "Send-to-Mobile" feature, allowing users to share their favorite online video content to their phone or their friend's phone. From the widget, users are prompted to type in the phone number of any video-capable device to which they want the video sent. Transpera's platform instantly delivers the requested video to the mobile phone, along with additional mobile features that let users share videos mobile-to-mobile via "Send-to-Friend", search for and save favorites, and more. Both the online widget and mobile video service serve targeted, dynamic mobile advertising.
The sharing of digital content has become a commonplace form of communications, especially among social networking and mobile users. According to comScore's most recent WidgetMetrics report, Clearspring leads the U.S. with over 57 million unique monthly views. The estimate for monthly unique widget views worldwide now exceeds 600 million. Clearspring powers widget syndication across web and onto the desktop. By introducing Transpera's mobile video services and advertising platform, the new partnership greatly extends Clearspring's mobile capabilities to video publishers and advertisers, as well as drive increased usage from consumers.
"This partnership marks the continual commitment by Clearspring to respond to growing consumer demand for more personalized experiences across the Web, desktop and now, mobile," said Jay Rappaport, chief operating officer, Clearspring Technologies. "Our relationship with Transpera is a natural fit. Together, we bring even more video-viewing experiences to the user, as well as open up new monetization opportunities for video publishers and advertisers."
"This is an exciting time for Transpera," said Frank Barbieri, founder & CEO, Transpera. "Our relationship with Clearspring is a key component toward our goal of building the largest, free ad-supported, mobile video network in North America. Our partnership will be instrumental in bringing the mobile video experience to online audiences."
Earlier this month, Transpera announced plans to deliver mobile video services, along with targeted, dynamic mobile advertising for several of the nation's most prestigious entertainment brands including: MTV Networks (MTVN), a unit of Viacom (NYSE: VIA, VIA.B), Discovery Communications, AccuWeather.com®, the Travel Channel and Next New Networks. These companies join an already impressive roster of customers that includes CBS News, Associated Press, Revision3, Break.com, eBaumsWorld and more.
About Transpera
Transpera provides the industry's first comprehensive platform for monetizing Web videos on mobile phones. The company's award winning mobile video delivery and advertising platform provides online content owners, network operators and advertisers with a turnkey solution that connects all the necessary pieces involved in successful and profitable mobile video deployments. Powering mobile video channels for such premium online video brands as AccuWeather.com, Associated Press, Break.com, CBS News, Discovery Communications, Ebaum's World, Fox Reality Channel, maniaTV, MTV Networks, Next New Networks, Revision3, Travel Channel, Zoovision and more, Transpera is quickly building the largest free mobile video network in North America. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Flybridge Capital (formerly IDG Ventures), Intel Capital, and First Round Capital Ventures. For more information, visit www.transpera.com.
About Clearspring
Clearspring is the market's leading widget syndication, tracking and monetization service, used by the world's largest media companies, advertisers, and independent widget developers. Clearspring helps publishers and marketers extend their reach to the leading social networks, start pages and blogs and to respond to growing consumer demand for a more personalized desktop, Web, and mobile experience. Headquartered near Washington, D.C., Clearspring offers a comprehensive set of widget creation, distribution, management and monetization services. For more information about Clearspring and how to use widgets in your business or to join the Clearspring developer community, please visit www.clearspring.com.