Clearspring and RockYou Create Partnership
Clearspring and RockYou Create Partnership to Syndicate and Track Widgets' Usage and Viral Distribution Across the Web
Washington & San Mateo, Calif. - July 10, 2007 — Clearspring Technologies, the market leader in widget syndication and analytics, and RockYou, the leading provider of widgets on the Web, today announced a partnership to syndicate and track the usage and distribution of RockYou's widgets through Clearspring's syndication and reporting platform.
Branded content from Clearspring's premium media and marketing customers will now be available for integration into RockYou's widgets, notably photo slideshows, which will be tracked across multiple Web and social networking sites with Clearspring's syndication and real-time analytics tools. The partnership increases the reach of Clearspring's leading enterprise-class widget syndication platform, which allows content providers and marketers to quickly repackage existing content and services as viral widgets and distribute them across multiple platforms to reach new audiences and engage them in new ways.
"We chose Clearspring's tracking and analytic services because of the scalability and reliability of Clearspring's platform and real-time data," said Lance Tokuda, CEO of RockYou. "It allows us to make informed programming decisions and provide advertisers with greater access to our audiences."
"RockYou is a leader in widget development and distribution. We are excited to engage with RockYou and collaborate on digital marketing campaigns for advertisers," said Chris Marentis, CEO of Clearspring.
"Clearspring provides real-time metrics to advertisers by building syndication and real- time analytics into RockYou's widget campaigns via our platform."
Clearspring provides content owners and advertisers a much deeper understanding of who is using the widgets and how they are interacting with them across the Web by linking analytics back to every single widget. As one of the leading widget platforms, Clearspring is supplying publishers and advertisers with the audience measurement capabilities that are critical to the emerging widget economy.
RockYou's widgets enable advertisers to connect with users on Web sites and social networks such as MySpace, Bebo and Facebook, as well as larger established online communities that embrace viral user generated content. RockYou is the leading provider of widgets across the Web with over 150 million widgets viewed a day and over 14 million registered users.
About RockYou
RockYou is the leading provider of widgets on the web. RockYou widgets include photo slideshows, glitter text and voicemail accessories that are simple to use and enable people to frequently refresh their online style. Founded in 2006, RockYou! serves over 150 million widgets viewed per day to over 200 countries on social networks such as MySpace, Facebook, Bebo and Wordpress. Headquartered in San Mateo, California, RockYou is funded by Sequoia Capital, Partech International and Lightspeed Venture Partners. For more information and to access RockYou widgets please visit www.rockyou.com
About Clearspring
Clearspring is the leader in social distribution, connecting publishers and advertisers to audiences on the social Web. Clearspring's content sharing products, ranked No. 1 by comScore, enable publishers, developers and advertisers to easily distribute and track digital content such as widgets, videos, photos and links to the most popular destinations, including social networks, start pages, bookmarking sites, blogs, mobile devices and desktop platforms. The company provides additional distribution of content on a paid performance basis to the world's leading brands through a targeted social distribution network of affiliate partners. The company reaches over 534 millionusers worldwide. Its tools are served billions of times monthly and they power programs for many major brands and over 400,000 other long-tail developers. To learn more, visit www.clearspring.com.