Clearspring + Pointroll = Partners.
We are happy to announce our partnership with Pointroll.
Pointroll is the leading rich media vendor in the advertising space. With over 60% of the market, they serve 60B+ impressions/year and have over 1500 publishers in their network. For those of you geeks that are not familiar with them, rich media advertisements are those really flashy advertisements that you can play with.
This partnership is focused around two areas. First, we will be introducing a new product for advertisers - SnaggableAds. SnaggableAds couple Pointroll’s rich media technology with our viral syndication services to enable users to grab widgets through traditional advertising units. For example, imagine you see an ad for the new Rambo movie that expands to show the trailer. With SnaggableAds, users can now grab the trailer and place it on your favorite blog, start page, social network, or desktop. Ad networks are now distribution channels for widgets.
The second area that we are partnering on is a project we call ‘The Widget Ad Network.’ This service is targeted toward widget publishers that are looking to monetize their creations. Specifically, we are collaborating to deliver a new ad format specifically for widgets. We have got some other great partners here on the operations, publisher, and advertising front like Adify, NHL, Fox, Virgin Mobile and Lions Gate.
Thanks to everyone on both teams that worked so hard to make this happen.