Clearspring’s Jodi Shows the Differences in Web Analytics Tools
Here at Clearspring, if we participate in a space in the industry, we work hard to be both the thought and performance leaders. A shining example is Jodi McDermott our Director of Product Management for Analytics.
Many know Jodi as “Widget Girl” because that’s the handle she uses on her blog “Widget Analytics - Measuring the widgets in the wild” where she helps to lead the community in discussion around widget analytics issues. She also represents Clearspring in the Web Analytics Association. Yeah… Jodi rocks!
Jodi writes a monthly column for the email newsletter published by MediaPost.com called The Metrics Insider. This month it’s entitled “Tools, Vendors, Methodologies GALORE!” It gives a break down of the different tools in a Web analyst’s toolbox. While the different tools may give differing results, they each serve a different purpose. The column is based on a discussion that Jodi had while serving on a panel at the E-Metrics Summit in Toronto.
Everyday we’re working to make sure that our widget analytics tools are superior to any other analytics product that you may come across. It’s incredibly important to us that we give a detailed and accurate picture about how people are using the widgets on our platform. We’re committed to leading the way.