Use an ABC Widget, Watch a Video, and Get Trees Planted
I can now say that if you love the environment, you need to use widgets. ABC and the Arbor Day Foundation have teamed up for a sweet campaign.
ABC has picked nine of their television show widgets that use Clearspring Launchpad. The widgets contain video trailers for upcoming episodes of their shows.
Every 10 times a video is watched in the widget, a tree sapling will be planted. This is all tracked using our analytics & reporting functionality via the widget console.
Use the ABC widgets, watch the videos, and trees will be planted. It’s that easy.
The participating ABC widgets are:
- Dancing with Stars
- LOST
- Squeegees
- Brothers & Sisters
- Desperate Housewives
- Grey’s Anatomy
- Ugly Betty
- Samantha Who?
- Bachelor
At Clearspring (right outside Washington D.C.) there’s not a tremendous amount of woodland, yet many of us have lived in places where trees are far more abundant. When you experience this difference you really start to appreciate trees even more. Thus, we’re all really excited about this campaign.
While widget girl (aka our Jodi McDermott) is a BIG fan of Grey’s Anatomy (of course 
, I’m a big fan of the TV show LOST.
Here is the LOST widget:
So what are you waiting for? Watch the videos, share the widget, put it on your blog, personalized start page, and social networking profile, and let’s get some trees planted.
