Gary Vaynerchuk Agrees… Online Communities Have Made Word of Mouth and Sharing Easier
Over the last few years, it’s been a blast to watch the rise of and get to know Gary Vaynerchuk. He’s Director of Operations at Wine Library a New Jersey-based wine shop that decided to go online. As a way to reach new audiences, he decided to start the online video show Wine Library TV, which turned him and the Wine Library into a viral sensations and dominate brands.
In a recent video on his personal site (embedded above), conveys the same belief that we have, that the existence of online communities has amplified the ability for word-of-mouth and sharing to take place between people.
Here at Clearspring, our goal is to make it as easy a possible for that word-of-mouth marketing and sharing to take place on the Web. All of these different online communities and destinations are very fragmented, utilizing different standards, and processes. At Clearspring, we help to bridge the gap. We make it so that a publisher can make their content shareable to all these places, regardless.
Wanna make your content shareable? Drop me a line. I’d love to chat and figure out how we can help. – justin@clearspring.com
