We’re the First Widget Network to Receive ABCi Accreditation for Analytics
Tuesday, June 24th, 2008From the beginning, we’ve known that top-notch analytics are an essential part of having a good widget network. Over the last year, we’ve dedicated a huge amount of time and resources to make sure that our widget analytics and reporting tools are the best in the world… giving you the most detailed and accurate numbers possible.
Now you don’t have to take our word for it. We are pleased today to announce that we’ve become the very first widget network to receive accreditation from the Audit Bureau of Circulations Interactive (ABCi).
For several months, ABCi was granted unfettered access to the processes, systems and people here at Clearspring Central Command in McLean, Virginia. They thoroughly and rigorously reviewed everything to guarantee the numbers were getting reported correctly.
The metrics included in the audit were: views, unique visitors, placements created, active placements, clicks, clickthroughs, events, geographic report, computer information, interacted views, clicked views, average time spent, and average interaction time.
This is something we’ve been working on a for a while and are super proud of. We want to raise the bar for acceptable service for a widget network, which means being held accountable to industry standards and best practices by a third party.
We know this is important to you, especially those of you who buy advertising. According to a survey commissioned by ABCi, “ad buyers indicated they would be even more inclined to advertise in emerging forms of media if audited by an independent third party.”
