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June 2008
Clearspring Is First Widget Platform to Gain ABCi AccreditationClearspring is pleased to announce that after a several month process we have completed a comprehensive audit and received accreditation from the Audit Bureau of Circulations Interactive (ABCi). Clearspring is the first widget platform to complete such an audit and the first to receive accreditation from ABCi. The ABCi accreditation speaks directly to both publishers and advertisers, indicating that Clearspring employs the necessary internal controls and processes to ensure proper delivery and tracking of its widgets. With the ABCi accreditation, Clearspring clients gain an added sense of assurance that their widget performance reporting will continue to be accurately stated. Metrics that were subject to audit include: views, unique visitors, placements created, active placements, clicks, clickthroughs, events, geographic reports, computer information, interacted views, clicked views, average time spent, and average interaction time. Read the full
article or check out our blog post: We're the First Widget Network to Receive ABCi Accreditation for Analytics So, What Else Is New?If you've been to the Clearspring website recently, you may have noticed that we've made some noteworthy changes, adding informative new sections to help you discover and utilize more of our widget tools and services. For instance, we've added a brand new Platform section, which connects you to more information about our widget management, distribution, and analytics offerings. If you're a widget creator (or hope to be), check out our new Developers site to gain access to Clearspring documentation, guides, forums and much more. Learn More. Widget SpotlightOne of the more common uses for widgets is to extend the functionality and content of a website into social networks and blogging platforms. This is precisely the case for the beRecruited widget, which implements Clearspring's Launchpad Standard In- widget service. The web app gives high school athletes a venue to promote their information, statistics, photos and videos.
College coaches and recruiters can easily search and find the athletes who best match their team's needs. Using the beRecruited widget, (think virtual baseball card) student athletes from 18 different sports can easily publish their sports achievements to all of the major social networks and blogging platforms -- including MySpace, Facebook, MyYearbook and Blogger -- increasing the likelihood that it will be spotted by the right coach or sports team. Promote Your Widget with Clearspring AffiliatesAt Clearspring, we're often asked about ways widget creators can enhance their content distribution efforts. One option is to use our promotion channel -- a fast growing service that helps publishers and advertisers accelerate widget distribution, extend reach, and build a loyal audience on today's leading social networks. Through this widget promotion channel, advertisers and publishers can place widgets as ads on popular sites like RockYou!, Friendster and MyYearbook.com to gain access to hard-to-reach audiences. Learn More. Dev Tip - LaunchpadWhen creating a widget with Launchpad, you're presented with four formats that you can use to create your widget: Flash, Web page, JavaScript, and Image. When you choose a format, you need to keep in mind that different shareable environments (social networks, start pages, blogging platforms) only support certain formats. Consult the Drop-Target Matrix before choosing your format. Additional ResourcesA friendly reminder of some of the resources that can help you be successful with the Clearspring Platform:
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