clearspring - the widget network.

Clearspring delivers detailed real-time analytics to help you track widget distribution and determine optimal content placement. Our reporting gives you the capability to understand where users are viewing your widget, where it is spreading from and how people are interacting with it.

Widgets can be placed on virtually any page across the web and measuring how they spread is what we do best. Calculating the true impact of the widget requires some unique reporting capabilities. We monitor and track all of these widget relationships so that you can measure results.  As a result, you get the power of robust analytics that enable you to optimize your widget for audience growth and engagement.

Views

The Views report shows the number of views by domain that your widget has received.  A view is counted each time a unique visitor views the widget on any domain.

Features of this report include the ability to add or remove a domain from the graph and pie chart and to calculate the daily growth or decline in views to your widget.

Unique Visitors

The Unique Visitors report shows the average number of unique visitors by domain who have viewed your widget.  A unique visitor is defined as the unique value assigned to a persistent cookie that is placed on the visitor’s browser when they view the widget.

The average unique visitors per day metric is sorted and grouped by the top 20 domains. This includes those unique visitors where the domain information was not available (Domain unknown) and the remaining unique visitors that were not distributed across the top 20 domains (Rest of the domains).

Features of this report include the ability to add or remove a domain from the graph and pie chart and to calculate the growth or decline in unique visitors to your widget.

Active Placements

The Active Placements report shows the average number of widget placements viewed per day for the selected timespan. A placement is defined as the combination of a placement ID that is assigned when the widget is shared and the first domain where that placement is viewed.  As the widget embed code with a specific placement ID may be copied and pasted to multiple locations on the internet, or viewed on other domains through site proxies, this report only includes the domains associated with the first view of the placement. To see all domains where your widget is being viewed, please reference the Views report.

The average placements per day viewed metric is sorted and grouped by the top 20 domains. This includes those placements viewed where the domain information was not available (Domain unknown) and the remaining placements viewed that were not distributed across the top 20 domains (Rest of the domains).

Features of this report include the ability to add or remove a domain from the graph and pie chart and to calculate the daily growth or decline in placements viewed for your widget.

Viral Hubs

The Viral Hubs report shows the total number of widget placements generated for the selected timespan from a domain. The placements metric is defined as the combination of a placement ID that is assigned when the widget is shared and the first domain where that placement is viewed. This report displays those domains that are spreading the widget and the number of placements generated by that domain.

The total placements metric is sorted and grouped by the top 20 domains. This includes those placements generated where the domain information was not available (Domain unknown) and the remaining placements generated that were not distributed across the top 20 domains (Rest of the domains).

Features of this report include the ability to add or remove a domain from the graph and pie chart and to calculate the daily growth or decline in placements generated.

Geographic

The Geographic report displays widget views by continent, country, state and region. This feature is available in the Clearspring platform by incorporating IP-geolocation data.  We allow you to analyze where your widget is being viewed across any selected timespan.

Computer Information

The Computer Information report displays the number of widget views per day by operating system, browser type, and flash version.   We provide a tabular view of the data as well as area and pie charts to analyze the data.

Optimizing your widget for the technical profile of your audience and prospective viewers helps make it more engaging and usable, which can lead to higher distribution rates and more views.

Live Traffic Profile

Clicks

The Clicks report displays how visitors are interacting with your widget.  Metrics on this report include the number of clicks and time spent by domain for your widget.  A click is counted each time a unique visitor clicks on the widget. Time Spent is calculated from the time a widget loads on the page until the visitor navigates away from the widget or closes their browser.

The total column within the report summary sums the total views, clicked views and clicks that the widget has received for the selected timespan. This includes those clicks where the domain information was not available (Domain unknown) and the remaining clicks that were not sorted within the top 20 domains (Rest of the domains).

Clickthroughs

The Clickthroughs report shows the number of clickthroughs by URL for your widget.  A clickthrough is counted each time a unique visitor clicks on an outbound link on the widget.

Features of this report include the ability to capture the full URL path for where visitors are clicking through to from your widget.

Learn more on how to instrument your widget to collect clickthrough events.

Custom Events

 

This report displays the number of events by domain that your custom event enabled widget has received.  A custom event is a widget creator defined key that is used in conjunction with the Custom Event API to define a widget specific user interaction.

Features of this report include the ability to view events by a specific event key by domain.

Learn more on how to instrument your widget to collect custom events.