clearspring - the widget network.

A

Active Desktop Installs by Platform: The count of the Desktop Installs where the widget has been loaded at least once over the selected time span.

Active Installs: The count of the installs where the widget has been viewed at least once over the selected time span.

API: An application programming interface (API) defines the services exposed by a software application or library for other programs to use. Our APIs allow third-party developers to create new applications using our data.

Average Interaction Time: Interaction time divided by Interacted Views. This metric is reported as an average and is defined as the aggregate amount of time that a user interacted with a widget.

Average Time Spent: The average time spent per widget view as defined by the time that the page loads till the visitor navigates away from the page that the widget is on or closes their browser.

Blacklisting: The ability to disable your widget from being displayed on specific domains or URLs.

Browser: A program used to locate and view HTML documents. Examples of browsers include Microsoft Internet Explorer, Safari and Firefox.

C

Click Rate: Clicks divided by Views.

Clicked Views: The number of Views where a widget was clicked.

Clicked View Rate: Clicked Views divided by Views.

Clicks: The number of times a widget was clicked.

Clickthroughs: The number of times an outbound link was clicked on a widget.

Clickthrough Rate (CTR): Clickthroughs divided by Views.

CPCV (Clicks per Clicked View): Clicks divided by Clicked Views.

D

Days in Wild: The number of days calculated as the difference between the first date viewed  or loaded and the last date viewed or loaded.

Desktop Loads by Platform: The number of times that a widget was loaded on a Desktop platform.

Desktop platform type: A framework on a computer that allows a widget to be installed without explicitly opening a browser.

Desktop type unknown: The entry in the list of Desktop platform types where data is grouped when the Desktop platform type cannot be identified.

Destination Domain: The domain to which a widget is installed. e.g. MySpace.com

Domain: The domain that the widget is being viewed on.

Domain unknown: The entry in the list of domains where widget metrics are aggregated when the domain in which the widget is being served to is unknown. Check out our FAQ section for more information on why the domain information for a widget view may be unknown.

Destination: The domain or Desktop platform type to which a widget is installed. e.g. MySpace.com

E

Embed: The action of applying computerized code directly onto a web page.

Event: The name of the action captured based on a user initiated click, keyboard action or mouseover.

Events: The number of occurrences for a Widget Creator defined action.

Event Key: A widget creator defined key that is used in conjunction with the Custom Event API to define a widget specific user interaction.

F

H

I

Install: The instance of a unique placement ID associated with a widget. A placement ID is assigned when the widget is shared

Installs: The count of unique placement IDs assigned to each instance of a widget.

Installs (%): Installs for a segment of data (usually domains) divided by total Installs.

Interacted Rate: Interacted Views divided by Views.

Interacted Views: The number of Views where a visitor interacted with widget. This includes both mouseovers and Clicks.

Interaction: An action taken by a visitor with a widget. This includes mouseovers, Clicks and Clickthroughs.

Interaction Rate: Interactions divided by Views.

Interaction Time: Interaction Time divided by Interacted Views. This metric is reported as an average and is defined as the aggregate amount of time that a user interacted with a widget.

Interactions: The sum of the interaction events that a visitor had with a widget.

J

K

L

M

Metric: A quantitative measure of data.

N

New Desktop Installs by Platform: The count of new widget instances that have been created on desktop platforms.

New Installs: The count of new widget instances that have been created. A widget install must be viewed at least once on the Destination domain or Desktop platform in order to be counted.

R

Rest of destinations: The entry in the list of destinations where widget metrics are aggregated when the destinations are not in the top 20 list.

T

Time Spent: The Average Time Spent per widget view as defined by the time that the page loads till the visitor navigates away from the page that the widget is on or closes their browser.

U

UID: The unique ID assigned to a a specific browser viewing a widget.

Unique Visitor: A more business friendly description of UID.

Unique Visitors: A count of the unique visitors who have viewed a widget.

URL: A Uniform Resource Locator is a means of identifying an exact location on the Internet.

V

Views: The sum of the individual requests to load a widget.

Views (%): Views for a specific segment (usually domain) divided by Views.

Viral Hub: The name of the report that displays the number of Grabs by Source Domain for your widget.

W

WID: Widget ID, the unique ID assigned to the widget.

Widget ID: A more business friendly description of WID.

X

Y

Z