Making Widgets Simple
Widgets are the web á la carte. They're movable, sharable mini-applications used by consumers to craft custom experiences on their desktops, start pages, social network sites, blogs or mobile phones. These interactive components are swiftly becoming the de facto building block for the personalized web. Examples of widgets include games, stock tickers, videos, audio players, quizzes and slideshows — almost anything you can think of can be made into a widget.
Value of Syndication
The demand for personalized web content is growing exponentially. People want news, entertainment, and information delivered directly to them. By syndicating your content and services as widgets, you can harness the growing number of people using the personalized web. Using your existing content assets, you can extend your reach and engage new audiences, building a "virtual destination" beyond of your domain. Like your current website, this virtual destination can be leveraged to generate new marketing and monetization opportunities. When a user posts your widget on their personal page for others to see, they're essentially acting as an advocate for your content or brand.
Why do Widget Matter?
Widgets are great if you're trying to expand the audience for your content or application. These portable sites let you create an ongoing dialogue with your most important customers. When they grab your widget and post it on their web page, start page, blog or social networking profile, they've decided that they want to interact with you on a daily basis. Publishers can leverage this opportunity to strengthen the bond with existing customers, get new customers, or just do something cool.
Measurement Matters
Just as measurement is essential to optimizing and monetizing your existing web properties, it's also integral to the success of your widget syndication program. However unlike web pages, widgets can be moved around the Web. This introduces a new dimension to the measurement equation. It is not just about views, but also where the widget is located and how users interact with content outside of your domain. Empowered by this new information, you can dramatically increase your understanding of user engagement, optimize media expenditures and communicate with your audience in a more targeted fashion.
How can Clearspring Help?
Clearspring is an industrial strength platform for widget syndication, distribution, and tracking. Learn more about the Platform or just get started with Launchpad.